22 Bishopsgate, London, EC2N 4BQ

00 — Boutique systems consultancyRR / SYSTEMS

RR Systems build websites, automations and systems that consistently drive revenue

A founder-led consultancy for small businesses, professional services firms, property companies and tour operators. We build websites, automations and booking systems that turn attention into enquiries and enquiries into revenue.

Start a project See the work

30x

Reach in your market

−80%

Manual admin

7 day

Build → live

rrsystems.co.uk/dashboard

Revenue this week+24.6%

£18,420

Bookings

Leads

118

Conv.

7.4%

New booking

Highland tour · £1,840 deposit captured

via Stripe · 2s ago

Newsletter sent

12 legal briefings

generated automatically

Workflow saved

4.2 hours

this week

Capabilities05

01Website development
02AI automation
03Booking systems
04Business process automation
05Lead generation systems

01 — Featured case study — JATA ToursRR / SYSTEMS

Case 01 — Website & bookings

JATA — a tour operator with a website that actually closes bookings.

Editorial site, Stripe deposits, Calendly consultations, multi-step lead capture. A self-serve booking engine that took manual admin off the founder's plate.

0 → 1: Online channel
−80%: Manual admin
7 day: Build → live

https://jatatours.com

Open ↗

Sections built

Booking form
Itinerary page
Checkout pages
FAQ section
Embedded videos

Integrations

Stripe

Deposits & checkout

Calendly

Consultations

Booking flow

From discovery to paid deposit in five quiet steps.

Self-serve · No inbox tennis

01🌐
Land
Editorial site
02🗺
Browse
Itinerary page
03📝
Book
Multi-step form
04💳
Pay
Stripe deposit
05✓
Confirm
Calendly call

Book a Free Consultation

Let's discuss your business, identify opportunities and determine whether RR Systems is a good fit.

Book a Free Consultation

02 — Featured case study — Legal newsletter automationRR / SYSTEMS

CASE 02 — AI AUTOMATION - BRADLEY'S LAW

Legal newsletter automation, end to end.

Challenge

Bradley's Law was manually reviewing legal briefings, selecting relevant updates, rewriting them and distributing a newsletter to subscribers every week.

Solution

An AI-powered workflow that reviews incoming briefings, selects the relevant articles, rewrites them into newsletter format and generates ready-to-send email content.

Outcome

— Hours of manual review and prep removed each week.
— A repeatable, scalable publishing process.
— Consistent newsletter output with minimal human input.

Automation workflow

Live

01
Legal Briefings
Incoming source material
02
AI Selection
Relevant articles surfaced
03
AI Rewrite
Reformatted for the newsletter
04
Newsletter Generation
Ready-to-send email assembled
05
Subscriber Email
Distributed via existing ESP

Sample output

The generated weekly briefing, ready to send to subscribers.

Book a Free Consultation

Let's discuss your business, identify opportunities and determine whether RR Systems is a good fit.

Book a Free Consultation

03 — What we buildRR / SYSTEMS

Five practical capabilities. One commercial outcome.

We're not a generalist agency. We build a small, repeatable set of systems that move the metrics small and mid-sized businesses actually care about: revenue, leads, reclaimed time.

Website development

Editorial, conversion-focused sites on a modern stack. Fast, indexable, designed to sell.

Brand-led design system
SEO foundation
CMS where it earns its keep

AI automation

Production AI workflows that take real work off your team — drafting, research, classification.

Custom GPT pipelines
Human-in-the-loop
Tools you already pay for

Booking systems

Self-serve booking with calendars, deposits, reminders, reconciliation. No more inbox tennis.

Stripe + Calendly
Multi-currency
CRM handoff

Business process automation

Quietly remove manual steps between your tools — quoting, onboarding, reporting, follow-up.

Zapier / Make / code
Internal dashboards
Audit trails

Lead generation systems

Funnels engineered for measurable lift — pages, capture, nurture, and attribution to revenue.

Landing pages
Multi-step capture
Attribution

04 — How we workRR / SYSTEMS

Boutique pace. Studio discipline. Operator instincts.

Discovery call

A 30-minute conversation about your business, the bottleneck, and whether we're the right fit. No pitch deck.

Scoped proposal

Fixed scope, fixed price, fixed timeline. You see exactly what you're getting, what it costs, and when it ships.

Build sprint

Tight 1–6 week sprints. Weekly demo, single point of contact, full visibility throughout.

Launch & measure

We ship, instrument, and report against the commercial metric we agreed on day one.

Iterate or hand over

Stay on a retainer to keep improving, or take the keys — everything documented, on tools you own.

Discovery call

A 30-minute conversation about your business, the bottleneck, and whether we're the right fit. No pitch deck.

Scoped proposal

Fixed scope, fixed price, fixed timeline. You see exactly what you're getting, what it costs, and when it ships.

Build sprint

Tight 1–6 week sprints. Weekly demo, single point of contact, full visibility throughout.

Launch & measure

We ship, instrument, and report against the commercial metric we agreed on day one.

Iterate or hand over

Stay on a retainer to keep improving, or take the keys — everything documented, on tools you own.

05 — What clients sayRR / SYSTEMS

Everyone we've shown the website to has been incredibly impressed. Multiple industry professionals have commented that it is one of the strongest websites in our tourism sector. The project exceeded our expectations.

David Jeffery

DIRECTOR, JATA TOURS

06 — ABOUT RR SYSTEMSRR / SYSTEMS

A studio for owners who want the work done efficiently.

RR SYSTEMS is founder-led. Every project is run by the person you spoke to on the first call. No account managers, no offshore subcontracting, no surprises in week three.

We work with small business owners, professional services firms, tour operators, property businesses and independent consultants — people who care about quality of build, but care more about whether the thing actually pays for itself.

Based, working globally

3–4

Active projects at a time

The work is opinionated, the scope is honest, and the systems are the ones we'd run in our own business.

07 — Next stepRR / SYSTEMS

Final step

Tell us where the money is leaking. We'll show you how to fix it.

30-minute discovery call. No deck, no obligation, no pretending we're the right fit if we're not. If we are, you'll leave with a clear view of what we'd build and what it would return.

Book a discovery call hello@rrsystems.co.uk

22 Bishopsgate, London, EC2N 4BQ