01
Website development
Editorial, conversion-focused sites on a modern stack. Fast, indexable, designed to sell.
- Brand-led design system
- SEO foundation
- CMS where it earns its keep
22 Bishopsgate, London, EC2N 4BQ
00 — Boutique systems consultancyRR / SYSTEMS
RR Systems build websites, automations and systems that consistently drive revenue
A founder-led consultancy for small businesses, professional services firms, property companies and tour operators. We build websites, automations and booking systems that turn attention into enquiries and enquiries into revenue.
30x
Reach in your market
80% less
Manual admin
7 day
Build → live
rrsystems.co.uk/dashboard
Revenue this week+24.6%
£18,420
Bookings
42
Leads
118
Conv.
7.4%
New booking
Highland tour · £1,840 deposit captured
via Stripe · 2s ago
Newsletter sent
12 legal briefings
generated automatically
Workflow saved
4.2 hours
this week
Capabilities05
- 01Website development
- 02AI automation
- 03Booking systems
- 04Business process automation
- 05Lead generation systems
Featured case study — JATA ToursRR / SYSTEMS
Case 01 — Website & bookings
JATA — a modern booking platform for Africa's leading tour operator
Editorial site, Stripe deposits, Calendly consultations, multi-step lead capture. A self-serve booking engine that took manual admin off the founder's plate.
- 0 → 1
- Online channel
- 80% less
- Manual admin
- 7 day
- Build → live
Sections built
- Booking form
- Itinerary page
- Checkout pages
- FAQ section
- Embedded videos
Integrations
S
Stripe
Deposits & checkout
C
Calendly
Consultations
Booking flow
From discovery to paid deposit in five quiet steps.
- 01🌐LandEditorial site
- 02🗺BrowseItinerary page
- 03📝BookMulti-step form
- 04💳PayStripe deposit
- 05✓ConfirmCalendly call
Book a Free Consultation
Let's discuss your business, identify opportunities and determine whether RR Systems is a good fit.
02 — Featured case study — Legal newsletter automationRR / SYSTEMS
CASE 02 — AI AUTOMATION - BRADLEY'S LAW
Legal newsletter automation, end to end.
Challenge
Bradleys Law solicitors were reviewing case law and related articles, selecting interesting cases relevant to their business and client needs, spending considerable time writing articles relevant to those cases and other legal topics and then producing a monthly newsletter for circulation to their clients and interested parties.
Solution
An AI powered workflow system which reviewed the incoming case law and related articles against specific criteria relevant to the business and client needs, preparation of a summary and legal analysis in summary format on the cases in a newsletter format for review and approval for sending to their clients and interested parties. Upon approval generating an e-mail ready newsletter and sending same.
Outcome
- — Hours of manual review and prep removed each week.
- — A repeatable, scalable publishing process.
- — Consistent newsletter output with minimal human input.
Automation workflow
Live
- 01Legal BriefingsIncoming source material
- 02AI SelectionRelevant articles surfaced
- 03AI RewriteReformatted for the newsletter
- 04Newsletter GenerationReady-to-send email assembled
- 05Subscriber EmailDistributed via existing ESP
Sample output
The generated weekly briefing, ready to send to subscribers.
Book a Free Consultation
Let's discuss your business, identify opportunities and determine whether RR Systems is a good fit.
03 — What we buildRR / SYSTEMS
Five practical capabilities. One commercial outcome.
We're not a generalist agency. We build a small, repeatable set of systems that move the metrics small and mid-sized businesses actually care about: revenue, leads, reclaimed time.
02
AI automation
Production AI workflows that take real work off your team — drafting, research, classification.
- Custom GPT pipelines
- Human-in-the-loop
- Tools you already pay for
03
Booking systems
Self-serve booking with calendars, deposits, reminders, reconciliation. No more inbox tennis.
- Stripe + Calendly
- Multi-currency
- CRM handoff
04
Business process automation
Quietly remove manual steps between your tools — quoting, onboarding, reporting, follow-up.
- Zapier / Make / code
- Internal dashboards
- Audit trails
05
Lead generation systems
Funnels engineered for measurable lift — pages, capture, nurture, and attribution to revenue.
- Landing pages
- Multi-step capture
- Attribution
04 — How we workRR / SYSTEMS
Boutique pace. Studio discipline. Operator instincts.
01
Discovery call
A 30-minute conversation about your business, the bottleneck, and whether we're the right fit. No pitch deck.
02
Scoped proposal
Fixed scope, fixed price, fixed timeline. You see exactly what you're getting, what it costs, and when it ships.
03
Build sprint
Tight 1–6 week sprints. Weekly demo, single point of contact, full visibility throughout.
04
Launch & measure
We ship, instrument, and report against the commercial metric we agreed on day one.
05
Iterate or hand over
Stay on a retainer to keep improving, or take the keys — everything documented, on tools you own.
01
Discovery call
A 30-minute conversation about your business, the bottleneck, and whether we're the right fit. No pitch deck.
02
Scoped proposal
Fixed scope, fixed price, fixed timeline. You see exactly what you're getting, what it costs, and when it ships.
03
Build sprint
Tight 1–6 week sprints. Weekly demo, single point of contact, full visibility throughout.
04
Launch & measure
We ship, instrument, and report against the commercial metric we agreed on day one.
05
Iterate or hand over
Stay on a retainer to keep improving, or take the keys — everything documented, on tools you own.
05 — What clients sayRR / SYSTEMS
Multiple industry professionals have commented that it is one of the strongest websites in our tourism sector. The project exceeded our expectations. And is consistently generating revenue
DJ
David Jeffery
DIRECTOR, JATA TOURS
06 — ABOUT RR SYSTEMSRR / SYSTEMS
A studio for owners who want the work done efficiently.
RR SYSTEMS is founder-led. Every project is run by the person you spoke to on the first call. No account managers, no offshore subcontracting, no surprises in week three.
We work with small business owners, professional services firms, tour operators, property businesses and independent consultants — people who care about quality of build, but care more about whether the thing actually pays for itself.
UK
Based, working globally
3–4
Active projects at a time
The work is opinionated, the scope is honest, and the systems are the ones we'd run in our own business.
07 — Next stepRR / SYSTEMS
Final step
Tell us where the money is leaking. We'll show you how to fix it.
30-minute discovery call. No deck, no obligation, no pretending we're the right fit if we're not. If we are, you'll leave with a clear view of what we'd build and what it would return.
22 Bishopsgate, London, EC2N 4BQ